The business world is always changing, and earning a master’s degree in business analytics, such as an MBA, can set you apart in a competitive job market. Graduates with this background are sought after for their attention to detail and ability to translate data into actionable strategies that align with company goals. Here’s an overview of popular job options and essential skills for someone with a business analytics degree.

What You Can Do with a Business Analytics Degree

An MBA in business analytics gives you the skills to make data-driven decisions, guide business growth, and assume leadership roles. While job roles in this field share a focus on data and strategy, they often vary by specific responsibilities. Here’s a look at some common career paths:

Business Development Manager

Business development managers work on identifying new growth opportunities, which may include boosting revenue, expanding market reach, or building brand recognition. They analyze market trends, stay aware of competitor strategies, and work closely with other teams to drive a company’s success. Strong understanding of the industry and the factors driving company performance is essential in this role.

Business Systems Analyst

In this role, analysts evaluate how a company’s systems operate, identify areas for improvement, and develop strategies to boost efficiency. They work closely with teams across the organization to make sure databases and systems support business goals. Knowledge of software, databases, and IT systems is helpful, as this job often involves working with technical tools and solutions.

Data Architect

Data architects create and maintain a company’s database systems. They design structures to organize, secure, and manage large volumes of data, ensuring it’s easily accessible for those who need it. This role requires strong skills in mathematics, statistics, and data visualization to help make complex data understandable for other departments.

Statistician

Statisticians focus on gathering, analyzing, and interpreting data. This might involve creating surveys, opinion polls, or data collection methods to gather insights about customer behavior, employee satisfaction, or other trends. After collecting the information, they analyze the data to help organizations make informed decisions based on statistics and trends.

Data Scientist

Data scientists combine computer science and mathematical skills to process large datasets and develop models for predicting future trends. They work with machine learning and other tools to find patterns and insights in data. Known as one of the most in-demand roles in analytics, data scientists help businesses understand their data to make better strategic decisions.

Application Architect

Application architects manage the design, development, and testing processes for applications within a company. They ensure that software solutions are well-structured, easy to use, and compatible with the overall system architecture. This role requires a deep understanding of both software and systems engineering.

Market Research Analyst

Market research analysts study market trends, analyze consumer behavior, and gather data on competitors. They help businesses understand what products or services consumers are interested in, what they are willing to pay, and which marketing strategies will be effective. This role is valuable in industries looking to keep pace with shifting consumer needs.

Business Intelligence Analyst

Business intelligence analysts dive into data to help companies improve their performance and make strategic choices. By creating reports and making recommendations, they provide a comprehensive view of market trends and the company’s financial health. This role is a good fit for individuals who enjoy in-depth data analysis and strategic thinking.

Industries Where Business Analytics is in Demand

One of the biggest advantages of a career in business analytics is the flexibility to work across various industries. Here are some of the main fields that rely on data analytics to guide decisions:

  • Consulting Services
  • Scientific and Technical Services
  • Research and Development
  • Insurance
  • Finance
  • Public Administration
  • Manufacturing
  • Information Services
  • Broadcasting
  • Healthcare
  • Social Assistance
  • Retail
  • Education
  • Transportation

These sectors have a strong need for professionals skilled in data analytics to make sense of large datasets, improve efficiencies, and optimize strategies.

Essential Skills for Success in Business Analytics

Business analytics professionals need a combination of technical knowledge and soft skills. Here are some of the most valuable skills to develop:

Data Analysis and Presentation

The ability to collect data and present it in an understandable way is essential. Employers value candidates who can analyze complex datasets and deliver clear, meaningful insights to guide decision-making.

Attention to Detail

Many roles in business analytics require strong attention to detail, as the smallest mistake can alter results. Careful work is crucial when interpreting data or preparing reports.

Confidentiality with Data

Many business analytics roles involve working with sensitive information, so trustworthiness and integrity are essential.

Technical Skills

Advanced computer skills are necessary to work with analytics software, databases, and other data management tools. Familiarity with programming languages, such as Python or SQL, can be beneficial in technical roles.

Decision-Making Based on Data

Professionals in business analytics should be able to make informed decisions using factual data. Having a logical approach to problem-solving will help in making strategic recommendations.

Communication and Collaboration

Being able to clearly explain data findings to executives and collaborate with various teams is key. Communication skills help bridge the gap between data insights and actionable business strategies.

Start Your Journey with a Degree in Business Analytics

Programs like the Master of Science in Business Analytics (MSBA) from Kent State University offer a flexible way to gain essential skills through online courses. Kent State’s MSBA program provides both theoretical and practical experience with courses that cover capstone projects, technology in business, and analytical strategies for decision-making.

Whether you’re looking to start a career or grow in a current role, a master’s degree in business analytics will equip you with the tools needed to excel in this data-focused world. For more information on Kent State’s MSBA program, visit their website to explore how you can advance your career with business analytics.